About

Learn how we approach software for investors and finance teams, including principles, focus, and product direction.

Mission

Not A Finance Company builds software that makes financial work more structured, transparent, and operationally dependable. We focus on reducing friction between data, people, and decisions.

We build software for investors and finance teams.

Principles

  • Build practical tools that solve real workflow constraints.
  • Keep systems clear, observable, and easy to maintain.
  • Design for integration from day one, not as an afterthought.
  • Prioritize accuracy, continuity, and responsible delivery.

Our current focus

Our current focus is software supporting investors and finance teams that need stronger day-to-day execution across portfolio and reporting processes.

Product

Our current product is Wallible, a focused software environment for organizing investment and portfolio workflows with better consistency.